ZARENA – The Brand

In 2010 Zarena AD started developing its own handbag models – Zarena brand.

The brand name was inspired by the name of a very beautiful girl, who the legend says, had sacrificed her life protecting bravely from the enemy forces the Zarenitsa Fortress. This Fortress is located in the immediate vicinity of the village of Pavelsko, and it gave the name to the company founded in 1970, and also to our brand.

The Autumn/Winter 2015 collection of Zarena will premier at the Who’s next Trade Show in Paris. It will have business and everyday collections.

DSCF5095The business collection is inspired by the classic Tote bags and clutches, transformed in a contemporary pattern. The materials used are Pony trimmed with quality calfskin, patent leather, Crocco printed leather, combination with genuine python skin. The high quality Italian metal accessories contribute to the elegant look of the collection. The colours are: black, espresso, kiwi green, dark blue, claret, leopard print. The everyday bags collection includes functional and comfortable bags manufactured of high quality calfskin. The colours Kiwi, claret, grey, black and brown give sense of warmth and casual style. This collection consists of shoulder bags, shopping bags and rucksacks.